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Apple Inc. (AAPL) trades at $340.44, -0.73% today. Market cap is $4.97T, P/E is 38.9, dividend yield is +0.31%, and the current technical signal is bullish. Analyst average target is $340.14.
Apple Inc. is trading with a mixed setup today. The data shows pockets of strength and caution, so nearby levels and momentum signals matter.
What is driving AAPL right now?
AAPL is slipping at $340.44, with a daily move of -0.73%. trading above both its 20-day and 50-day moving averages, which supports the near-term trend. RSI at 62 is firm without being overbought. MACD is positive. The move sits inside the Technology / Consumer Electronics backdrop.
What are the key AAPL levels to watch?
Today's range is $338.70-$343.06. nearest support sits around $273.75, with resistance near $348.15. the 52-week range is $243.42-$348.15, placing the stock in the upper portion of its yearly band.
What do analysts see for AAPL?
The average analyst target is $340.14, within 0.1% of the current price, suggesting expectations are close to where the stock trades now.
Is AAPL bullish or bearish today? Bullish 67%
Signals lean bullish: price is above both its 20-day and 50-day moving averages, which supports the near-term trend, mACD is positive, RSI at 62 is firm without being overbought.
Generated from InteractiveCrypto live data - 11:37 AM ET - No fabricated data
Fundamentals
Revenue (TTM)$416.16B
Latest annual statement
Gross Margin+46.91%
Net Income$112.01B
Price / Sales10.64
Beta1.07
EPS$8.78
Market Cap$4.97T
Dividend Yield+0.31%
Avg Volume-
About Apple Inc.
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
AI Analysis - AAPL - 11:37 AM ET
Bullish 67%
RSI (14)
62
MACD
3.8553
SMA 20
$337.65
SMA 50
$326.93
1M Return
+0.38%
Trailing 21 sessions
1Y Return
+34.87%
Trailing 252 sessions
Apple Inc. trades at $340.44, -0.73% today. RSI at 62 is neutral, MACD is positive, and price sits above its 50-day average, giving a bullish read. Support is near $273.75. Resistance is near $348.15.
On August 21, 2026, Apple (AAPL) shares declined 1.75%, pressured by a Morgan Stanley report showing a 0.6% year-over-year drop in App Store net revenue through mid-August—the first such decline in four years. This revenue weakness, combined with a Jefferies downgrade citing supply-chain concerns and a below-expectations September-quarter revenue forecast, contributed to investor disappointment. The broader market was also weighed down by rising US Treasury yields, which pushed technology stocks lower amid concerns over higher corporate funding costs. Energy was the only sector to post gains, supported by geopolitical tensions driving oil prices higher. Apple’s performance highlights growing investor skepticism about its Services segment growth momentum and the challenges ahead despite strong recent earnings.
On August 21, 2026, Apple (AAPL) shares declined 1.75%, pressured by a Morgan Stanley report showing a 0.6% year-over-year drop in App Store net revenue through mid-August—the first such decline in four years. This revenue weakness, combined with a Jefferies downgrade citing supply-chain concerns and a below-expectations September-quarter revenue forecast, contributed to investor disappointment. The broader market was also weighed down by rising US Treasury yields, which pushed technology stocks lower amid concerns over higher corporate funding costs. Energy was the only sector to post gains, supported by geopolitical tensions driving oil prices higher. Apple’s performance highlights growing investor skepticism about its Services segment growth momentum and the challenges ahead despite strong recent earnings.
On August 6, 2026, Apple (AAPL) posted a slight gain of 0.52% following a sharp selloff earlier in the week triggered by lowered Q4 revenue guidance and rising DRAM and NAND memory costs. The cautious outlook sparked analyst downgrades, yet some remain bullish on Apple's long-term prospects fueled by consumer demand and AI monetization potential. Meanwhile, the broader tech sector dipped 0.53%, reflecting rotation into cloud and AI leaders.
Apple (AAPL) saw a sharp 7.35% drop in its stock on August 3, 2026, driven by cautious Q4 revenue guidance and rising hardware costs linked to memory price surges. Despite record Q3 results — revenue of $109.4 billion and EPS of $2.02 — investors focused on supply chain challenges and margin headwinds, prompting analyst downgrades from Barclays and GF Securities and a sector rotation favoring Amazon (+15.32%) and Alphabet (+6.73%).
On July 20, 2026, Apple Inc. (AAPL) demonstrated notable resilience with a modest 0.14% gain despite a widespread sell-off in the technology sector. This stability follows a recent market rotation favoring Apple's 'lazy AI' approach, which leverages its massive installed device base with moderate capital expenditure, contrasting with the high-cost AI models of semiconductor peers. Apple's recent regulatory clearance in China and an HSBC upgrade have strengthened investor confidence. However, the company faces fresh legal risks after filing a lawsuit against OpenAI for alleged trade secret theft. Investors now look ahead to Apple’s fiscal Q3 earnings report on July 30, 2026, for clearer guidance amid ongoing macroeconomic pressures and sector volatility.
On July 18, 2026, Apple’s stock showed resilience with a modest 0.14% gain, standing out in a technology sector facing steep declines. This came after a significant rotation on July 17, when Apple overtook Nvidia as the most valuable publicly traded company, reflecting investor preference for firms with durable earnings and moderate capital expenditure amid AI hype. Despite antitrust settlement talks and cost pressures, Apple’s strong product pipeline and AI integration strategy underpin renewed optimism. Investors should watch Apple’s upcoming foldable iPhone launch and ongoing regulatory developments for clues on its next moves.
On July 16, 2026, Apple’s stock led the market with a 4.01% gain, reaching $327.50 amid a broader tech sector decline. The rally followed Citi analyst Asiya Merchant’s price target raise to $365 and positive investor sentiment around Apple’s AI partnerships and record services revenue. Despite some Wall Street skepticism, Apple’s disciplined spending and China’s recent approval of Apple Intelligence for iPhones underpin optimism ahead of Q3 earnings and the iPhone 18 launch.
On August 21, 2026, Apple (AAPL) shares declined 1.75%, pressured by a Morgan Stanley report showing a 0.6% year-over-year drop in App Store net revenue through mid-August—the first such decline in four years. This revenue weakness, combined with a Jefferies downgrade citing supply-chain concerns and a below-expectations September-quarter revenue forecast, contributed to investor disappointment. The broader market was also weighed down by rising US Treasury yields, which pushed technology stocks lower amid concerns over higher corporate funding costs. Energy was the only sector to post gains, supported by geopolitical tensions driving oil prices higher. Apple’s performance highlights growing investor skepticism about its Services segment growth momentum and the challenges ahead despite strong recent earnings.
On August 6, 2026, Apple (AAPL) posted a slight gain of 0.52% following a sharp selloff earlier in the week triggered by lowered Q4 revenue guidance and rising DRAM and NAND memory costs. The cautious outlook sparked analyst downgrades, yet some remain bullish on Apple's long-term prospects fueled by consumer demand and AI monetization potential. Meanwhile, the broader tech sector dipped 0.53%, reflecting rotation into cloud and AI leaders.
Apple (AAPL) saw a sharp 7.35% drop in its stock on August 3, 2026, driven by cautious Q4 revenue guidance and rising hardware costs linked to memory price surges. Despite record Q3 results — revenue of $109.4 billion and EPS of $2.02 — investors focused on supply chain challenges and margin headwinds, prompting analyst downgrades from Barclays and GF Securities and a sector rotation favoring Amazon (+15.32%) and Alphabet (+6.73%).
On July 20, 2026, Apple Inc. (AAPL) demonstrated notable resilience with a modest 0.14% gain despite a widespread sell-off in the technology sector. This stability follows a recent market rotation favoring Apple's 'lazy AI' approach, which leverages its massive installed device base with moderate capital expenditure, contrasting with the high-cost AI models of semiconductor peers. Apple's recent regulatory clearance in China and an HSBC upgrade have strengthened investor confidence. However, the company faces fresh legal risks after filing a lawsuit against OpenAI for alleged trade secret theft. Investors now look ahead to Apple’s fiscal Q3 earnings report on July 30, 2026, for clearer guidance amid ongoing macroeconomic pressures and sector volatility.
On July 18, 2026, Apple’s stock showed resilience with a modest 0.14% gain, standing out in a technology sector facing steep declines. This came after a significant rotation on July 17, when Apple overtook Nvidia as the most valuable publicly traded company, reflecting investor preference for firms with durable earnings and moderate capital expenditure amid AI hype. Despite antitrust settlement talks and cost pressures, Apple’s strong product pipeline and AI integration strategy underpin renewed optimism. Investors should watch Apple’s upcoming foldable iPhone launch and ongoing regulatory developments for clues on its next moves.
On July 16, 2026, Apple’s stock led the market with a 4.01% gain, reaching $327.50 amid a broader tech sector decline. The rally followed Citi analyst Asiya Merchant’s price target raise to $365 and positive investor sentiment around Apple’s AI partnerships and record services revenue. Despite some Wall Street skepticism, Apple’s disciplined spending and China’s recent approval of Apple Intelligence for iPhones underpin optimism ahead of Q3 earnings and the iPhone 18 launch.
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