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Basic Attention Token is a type of utility token founded on Ethereum technology, which largely borrows from Bitcoin. Initial payments were built on Bitcoin, but the founders settled on the BAT due to scalability concerns.  Contrary to what many people think, BAT is not digital money. The non-refundable tokens are applicable in the BAT platform only as a means of exchange for obtaining services. 

BAT's focus is on the digital advertising industry. Advertisers, consumers, and publishers are the key players in online advertising.  There are many claims of unfair policies and privacy infringements by digital advertisers. BAT integrates with the Brave Browser, which is popular with online users keen on protecting their privacy. Advertisers and publishers also get better returns.

Brave Browser; A Brief 

The Brave browser is the product of established software developers; Brendan Eich and Brian Bondy, former colleagues at Mozilla. The browser attracts over 22million users, active every month, making it a solid platform for BAT's blockchain strategies. BAT wallets currently stand at over 12million, an impressive feat in record time. Brave's outstanding qualities include speedy page loading, smaller memory requirements, and extra battery life. 

It features a built-in blocker whose core mission is to prevent aggressive companies who mine your information from your browsing history. With these intrusive ads blocked, the browser achieves loading speeds over three times faster than standard browsers. The Brave browser integrates seamlessly with other devices and protects your privacy from marketing surveillance tactics. 

Getting Started with BAT

The first step is to register a Brave Rewards Account on Brave's website. You need to provide your name, phone number, and email address and prove ownership of any site or channel receiving BAT to activate your BAT wallet. Alternatively, you can use an  ERC-20 compatible wallet like MyEtherWallet, Trezor, or the Ledger Nano S wallet.

Ways to Earn BAT

1. View ads in the Brave browser. Once you activate your Brave rewards, your browser records the total time you spend on each site. As a Brave user, you can earn 70% of the Ad revenue in the form of tokens for your time and attention. The corresponding BAT from your wallet is split among the sites you have visited. Still, you can choose which sites to support and tip the creators you like directly. With Brave Ads, your personal information remains anonymous and totally private. Also, you control your visible Ads, from when they appear to whether or not you would like them to appear in the first place. Some of Brave's advertisers include Booking.com and Home Chef.

2. Claim random rewards. Random BAT rewards translate to 25-40 BAT. These rewards are available every month and claimed on a first-come, first-served policy. You can access these tokens by selecting the URL tab and clicking on the logo or Reward settings.

3. Become a member of Brave's creator's program. Publishers and content creators can earn BAT tokens on their posts. This is possible in three ways: earning visitor tips, receiving referrals, and viewed ads from your website traffic.

BAT Price Chart

At its Initial Coin Offering (ICO) on May 31st, 2017, BAT raised a massive $35million in half an hour, which was spectacular, being a one-of-a-kind venture. 

At the time of publication, BAT's price stands at $1.16 in the 72nd position, as illustrated by Coindesk. The price rose by 4.10% within the last 24hours. The circulating supply is 1.5 Billion BAT coins.

What Does BAT Aim to Achieve?

BAT focuses on the three leading players in the digital advertising field: users, publishers, and advertisers.

Bring an End User Manipulation

Brave's core belief that many online users face abuse is a key driver of the BAT system. Ads take up to 50% of mobile user data, which is unfortunate.

Resolve Publishing Woes

Many publishers complain of exploitation and unfair remuneration policies from the major players in digital advertising. Google and Facebook take the lion's share in Ad revenue. Ad-blocking by millions of users also stands in the way, significantly limiting returns.

Empower Advertisers

Most advertisers are clueless, knowing very little about the process. Poor targeting and low-quality websites fronted by fraudsters lead to massive losses. With the high-tech BAT verification system, advertisers can expect value for money.  

Is BAT Free From Ad Fraud?

Ad fraud remains a big challenge and hindrance to realizing marketing gains. Everyday fraudulent activities include URL substitution with a fake one, cookie stuffing, fake clicks, and geo-masking.

BAT is determined to prevent fraud by eliminating third-party traffic, usually overstuffed with bots. Without go-betweens, there are no fees, attracting fewer ads and creating better experiences for publishers, advertisers, and users. 

Also, payments are rate limited to only the known publishers and awards realizable over an extended period to discourage bot operations. The anonymity of user activity also makes it harder for fraudulent third parties to proceed. 

Brave Ad Campaign Success

BAT sent as tips for great publishers, and quality content by users recently hit the 26 million mark. The company currently handles almost 3000 campaigns, attracting over 400 advertisers from reputable brands. Notable partners include The New York Times, QuickBooks, Lenovo, Amazon, and the Home Depot.

Brave Ads attract an impressive click-through-rate (CTR) of 9% compared to a paltry 2% by competing firms. There are active campaigns in almost 200 countries, giving Brave a global outlook and promising growth prospects. As more people become concerned for their online privacy and the need to secure their information, there is an immense potential for Brave browser. 

Conclusion

Looking at the various perks of BAT and Brave browser, there is no turning back. From fast loading speeds to enhanced privacy and a focus on user interest, Brave is hard to beat. The ubiquitous clatter on other browser's screens is absent, and viewability is greatly simplified. 

Currently, cybersecurity remains a primary concern and threat to online activities. The BAT token is a welcome lifeline for online communities for safer transactions, especially with the growing e-commerce trends and the need for fair advertising policies. Also, many users are adopting Brave browser to start earning tokens. As more investors take up BAT, token prices are set to rise shortly. BAT is one endearing crypto to consider for investment. 

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