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Why Meme Coins Are Becoming the Gateway for New Crypto Investors

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January 17, 2025 | 

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Kim Sorgson | 

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In an age where many individuals seek ways to make money online, many have entered the meme coin market to unlock generational wealth. Meme coins are digital assets known for their extreme price volatility, enabling investors to see dramatic profits or losses in their portfolios.

Many people first encountered cryptocurrencies through meme coins. Why are investors interested in these speculative assets? Will this trend continue or die down someday? Let’s find out.

Meme Coins: The Pathway to Generational Wealth?

Meme coins have a record of enabling investors to unlock massive investment returns quickly. This inborn ability to unlock meteoric price gains appeals to everyone interested in making fast and easy money online.

Examples of meme coins that have unlocked such a disruptive surge include Pepe and Dogwifhat, two among the leading meme tokens by market capitalization ranking. Since their debut in 2023, both digital assets have seen a price surge of over 175,000,000% and 2,700,000%, respectively.

With such dramatic price increases, individuals who had purchased and held large amounts of these assets saw significant investment growth. Those with a big bag of these tokens could become millionaires, attracting onlookers thirsty for quick profits and wealth accumulation.

The meteoric rise shows how meme coins can transform modest investments into life-changing wealth. However, their high volatility poses significant risks. Prices can collapse as quickly as they rise, leaving many with substantial losses. Despite the potential for gains, such unpredictable behavior makes investing in meme coins akin to gambling.

Why Do People Join Crypto Through Meme Coin?

Sense of Community and Fun

Meme coins achieve their widespread appeal by cultivating vibrant, inclusive communities that make the investment process engaging and enjoyable. These communities act as social hubs where participants bond over shared humor, cultural references, and a mutual sense of purpose.

Most prominent meme coins thrive solely on community engagement and captivating memes. Examples include the meme tokens discussed earlier, Pepe and Dogwifhat, digital assets lacking an inherent utility or use case. These tokens’ communities revolve around memes and shared experiences. Members often view their participation as a cultural movement rather than solely an investment opportunity. As a result, thousands of investors have flocked to these assets, aiding the token’s growth to its current level.

Additionally, the humor-driven nature of these communities is a key factor differentiating meme coins from other cryptocurrencies. The blend of humor, inclusivity, and social engagement makes these cryptocurrencies appealing to a broad audience. By making investing entertaining and interactive, meme coins remove barriers that often deter beginners.

Low Entry Barrier

Meme coins are accessible because of their low cost and easy purchasing process. The idea that an investor can spend a few dollars to buy large quantities of a particular meme token makes these digital assets appealing to users. Most meme coins, including prominent ones like Shiba Inu, Bonk, and PENGU, trade below $1.

Buying these digital assets is also easy for investors. Unlike conventional crypto assets, which require users to employ sophisticated crypto wallets or exchanges to purchase them, meme coins offer an easy step-by-step process. Most meme coin projects make things even easier by integrating a “Buy” link on their website. This link requires users to open and connect their wallets to acquire their desired meme coin stash, making the onboarding process for new investors as seamless as possible.

Celebrity Endorsement

Many newbies join the meme coin ecosystem when their favorite celebrities endorse a meme token. Celebrities have played a pivotal role in driving meme coin popularity. Their endorsements lend a sense of credibility to meme coins, convincing many users to explore them as legitimate investments. These endorsements also create a buzz that draws users who may not have otherwise considered entering the crypto market.

For example, tech billionaire Elon Musk has played a key role in driving the growth of dog-themed projects like Dogecoin through comments on social media. Musk changed his X profile on New Year’s Eve to a viral frog-themed Kekius Maximus meme. This sparked rapid price growth for $KEIKUS as its market value soared within a few hours. Renowned rapper Snoop Dogg has also echoed support for meme coins like Shiba Inu through playful posts on social media. This moved his massive fanbase to enter the endorsed meme token, aiding its visibility and growth.

Meme Coins: A New Normal or a Passing Fad?

Even though meme coins are built on internet trends and generally created with no intrinsic value, they have attained a reputable position within the crypto ecosystem. As of this writing, the meme coin market is valued above $119 billion.

Today, various meme coin projects are unveiling use cases to boost their sustainability over the long term. This includes launching a blockchain network, NFT collection, game, DeFi functionality, a decentralized autonomous organization (DAO), and more.

Established projects are also delving into the meme coin ecosystem. For instance, various NFT projects like Pudgy Penguins, Nifty Island, and Magic Eden have launched meme tokens to enhance their appeal to the public. Others, like Azuki and OpenSea, are actively preparing to launch a token at the time of writing. Projects within the decentralized science (DeSci) ecosystem also harness meme coins to raise funds to finance scientific research.

Meme Coin Goes Beyond Crypto

As meme coins make a remarkable impression on the crypto space, they also attract the attention of key players in other sectors.

In May 2024, the $90 billion asset manager VanEck launched a MarketVector meme coin index called MEMECOIN. This index enables investors to gain exposure to the top six meme coins by market cap ranking.

Traditional financial firms are also expected to apply for the approval of exchange-traded funds (ETFs) themed around top meme tokens like Dogecoin.

Conclusion: Will More People Embrace Meme Coins?

Meme coins have transcended their narrative as jokes to become established projects in the crypto ecosystem. While retaining their highly volatile price movement, these digital tokens have made a name for themselves by unveiling additional functionalities to keep them at the top of their game.

So long as the meme coin market continues to bring generational wealth and flourish in its use of trends, memes, and community engagement, more people will likely join the meme coin ecosystem.

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