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Ripple’s RLUSD Gains Momentum: Will Coinbase and Binance Be Next?

Ripple's RLUSD stablecoin gaining adoption with new exchange listings.

January 29, 2025 | 

266 Views | 

Jesus Guzman | 

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Ripple’s RLUSD Expands Its Reach with a New Listing on Margex

Ripple’s RLUSD stablecoin is making waves in the crypto market, securing another major listing. On January 29, the high-leverage trading platform Margex announced that RLUSD is now available as collateral for various crypto trading pairs. This move marks another milestone for Ripple as it continues its push into the stablecoin sector.

The listing on Margex reflects a broader industry trend of embracing reliable and well-backed stablecoins. RLUSD, pegged 1:1 to the US dollar, is backed by a diversified pool of reserves, including cash deposits and government bonds. This setup ensures price stability and enhances its credibility in the digital asset space. With RLUSD joining other stablecoins like USDT on Margex, traders now have additional options for fast and cost-effective transactions.

Could Coinbase, Binance, and Bybit Be Next?

With RLUSD already available on Bitstamp, Uphold, Bullish, Independent Reserve, MoonPay, Bitso, and CoinMena, Ripple is eyeing listings on even bigger exchanges. CEO Brad Garlinghouse and President Monica Long have expressed optimism about RLUSD’s demand growing significantly in 2025. This makes Coinbase, Binance, and Bybit likely candidates for the stablecoin’s next major listing.

Jack McDonald, Ripple’s Senior Vice President for Stablecoin Operations, shares this outlook. He emphasized that securing listings on leading exchanges would substantially boost RLUSD’s market presence. However, McDonald also pointed out that regulatory approvals and technical integrations remain key challenges to achieving broader adoption.

A significant breakthrough for RLUSD came with its approval by the New York Department of Financial Services (NYDFS). McDonald highlighted this as a pivotal development, as it allows NYDFS-regulated entities to support RLUSD, potentially smoothing the path for listings on major platforms like Coinbase and Binance.

Despite regulatory hurdles, Coinbase has signaled that it remains open to listing new stablecoins beyond USDC. The exchange currently supports multiple stablecoins, including USDT, PAX, GUSD, and PYUSD. This diversified approach increases the likelihood of RLUSD being added to its roster in the near future.

Bullish Exchange Leads RLUSD Trading Volume

Among the platforms that have already embraced RLUSD, Bullish—a cryptocurrency exchange backed by billionaire Peter Thiel—stands out. The exchange added RLUSD on December 24, 2024, and has since become the leading venue for RLUSD trading.

Bullish’s strong commitment to RLUSD is evident in its extensive trading pairs, including:

  • RLUSD/USDC

  • BTC/RLUSD

  • XRP/RLUSD

  • ETH/RLUSD

  • USD/RLUSD

  • EUR/RLUSD

  • SOL/RLUSD

The high trading activity on Bullish demonstrates strong demand for RLUSD, reinforcing its potential as a key stablecoin in the digital asset ecosystem. Analysts predict that as more exchanges integrate RLUSD, liquidity will improve, further enhancing its appeal to both traders and institutions.

Why RLUSD Could Become a Market Leader

Ripple’s strategy for RLUSD extends beyond mere exchange listings. The stablecoin is being positioned as a major player in global financial transactions, particularly in cross-border payments. With traditional banking systems often burdened by slow settlement times and high fees, RLUSD offers a promising alternative for businesses and individuals seeking efficiency.

One of Ripple’s biggest strengths lies in its network. The XRP Ledger is designed for scalability and speed, processing transactions in just a few seconds at a fraction of the cost compared to traditional banking methods. By integrating RLUSD into this ecosystem, Ripple is ensuring seamless and near-instant cross-border payments—an innovation that could challenge existing financial infrastructures.

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Institutional Interest and Growing Adoption

Financial institutions are taking notice of RLUSD’s potential. As regulatory clarity improves, many banks and payment providers are exploring stablecoins as a means of settling transactions more efficiently. Ripple’s strong track record of partnerships with financial institutions worldwide places RLUSD in a unique position to bridge traditional and decentralized finance (DeFi).

Additionally, major enterprises looking to hedge against market volatility may turn to RLUSD as a trusted store of value within the crypto space. Stablecoins have become essential in DeFi applications, with RLUSD potentially playing a critical role in liquidity provision, lending, and staking opportunities.

The Road Ahead for RLUSD

Ripple’s push to expand RLUSD’s market presence is gaining traction, with more trading platforms recognizing its stability and reliability. As regulatory clarity improves and technical integrations advance, the likelihood of RLUSD securing listings on top-tier exchanges like Coinbase and Binance grows stronger.

With demand for stablecoins continuing to rise, RLUSD’s expansion could position Ripple as a dominant force in the stablecoin market. The coming months will be crucial in determining whether RLUSD can break into the biggest crypto exchanges and solidify its role in global crypto transactions.

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Final Thoughts: What Investors Should Watch

For investors and traders, RLUSD’s adoption trajectory presents intriguing opportunities. Key indicators to monitor include:

  • Upcoming exchange listings: If RLUSD secures a listing on Binance or Coinbase, its trading volume and visibility will likely surge.

  • Regulatory developments: Approval from major financial regulators, such as the SEC or the European Central Bank, could strengthen RLUSD’s legitimacy.

  • Institutional partnerships: Collaborations with banks or fintech companies could boost RLUSD’s real-world utility.

  • Market adoption in DeFi: As DeFi platforms increasingly integrate RLUSD, its role in crypto finance will continue to grow.

With stablecoins playing an ever-growing role in global finance, RLUSD’s evolution will be one to watch in 2025 and beyond.

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