Bitcoin’s popularity has skyrocketed over the last few weeks and all over the world, investors of all sorts are flocking to trading platforms to buy or sell. Although there are many trading platforms, Coinbase, an American platform based out of San Francisco, is by far the most popular name, mostly due to its simplicity and ease of use.
Coinbase is an online cryptocurrency trading platform. It delivers investors the opportunity to buy, sell and make deposits of encrypted currencies such as Bitcoin, Ether or Litecoins. The firm’s number of users has recently increased from 5.5 million in January to 13.3 million at the end of this November (according to data from the Altana Digital Currency Fund)
Coinbase was founded in 2012 by Brian Armstrong and Fred Ehrsam. Armstrong, a rather reserved 34-year-old has been the company’s CEO since the beginning. Coinbases is based out of the US and its offices are in San Francisco, California.
The growing company offers its employees some nifty benefits. Each employee gets free breakfast and lunches, access to a huge cafeteria and even a room equipped with yoga mats and board games for well-deserved relaxation after a hard day’s work. Coinbase operates in what we could call a “modern alcove”.
The First to Get Their BitLicense
One of Coinbase’s greatest assets is its ease of use. They make it very easy to register, add a bank account or debit card and start doing buying Bitcoins as soon as possible. This platform has, however, quickly distinguished itself from their competitors by being one of the first to have obtained a BitLicense. A BitLicense is a special license that legally allows a company to practice in the cryptocurrency sector.
The combination of being user-friendly and having their BitLicense makes Coinbase the most popular and reliable cryptocurrency trading platform currently in use worldwide. This explains why last week when Bitcoins reached a record $12 000 in value, Coinbase’s iPhone app was one of the top 10 most downloaded app aboveTwitter and Uber. The same week, while most exchange platforms still had bugs and were malfunctioning due to a surge of traffic, Coinbase was still making returns faster than most thanks to its clever team of engineers.
Apart from the brokerage service it offers to small investors, Coinbase is also piloting another platform called GDAX. This is a site reserved for larger investors such as institutions that wish to trade Bitcoins, Ethereum or Litecoins.