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Blockchain: More Than $40M Raised to Replace Supermarkets

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January 8, 2018 | 

1599 Views | 

Joanna Newman | 

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A Russian start-up company, INS, now wants to create a platform, using blockchain technology, to revolutionize the everyday purchases like buying groceries or visits to the supermarket. More specifically, it aims to replace supermarkets altogether and make itself the only intermediary between the local manufacturer and the final buyer.

The platform aims at putting an end to the control held by wholesalers and retailers on the pricing of their products by removing them completely from the distribution chain.

The launch of their project is not planned until the end of 2018 and so far, the Russian start-up has not yet made comment as to which blockchain they will be using.

Because of its slower paced transactions, Ethereum technology will likely not be the winner. However, it seems that the INS group is in full negotiations with another company that can set up a more responsive system.

An ICO in Record Time


ICOs


A New Project is In the Air










  •         Being able to safely make peer-to-peer transactions.



A Win-Win Relationship




  •         Deciding the actual sales price of their product and modifying it as needed.

  •         Being able to create a custom marketing programs based on their consumers.

  •         Using the platform to get accurate feedback from their customers.





Unilever and 6 Other Companies Are Onboard








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